Catskill WoodNet ties in with Pure Catskills brand
Catskill WoodNet, a regional collaboration of woodworkers, artisans and sawmills, has announced the launch of the Pure Catskills brand for local wood products.
This week, the logo debuts on the membership‚Äôs website ‚Äì www.catskillwoodnet.org. The new trademark for forest products is a spin-off from the successful Pure Catskills: Buy Fresh, Buy Local campaign that promotes over 150 area farms. These marketing efforts are spearheaded by the Watershed Agricultural Council (WAC). The WAC supports economic initiatives aimed at sustaining agriculture and forestry as preferred land uses for water quality protection and land conservation in the New York City Watershed.
‚ÄúForestland covers 75 percent of the Catskills region, with almost 85 percent of that area being privately owned,‚Äù states Collin Miller, forestry specialist with WAC. ‚ÄúSustainable management is critical to keeping forests intact. A strong local market for wood products allows landowners to offset taxes through periodic and well-planned timber harvests. This profitable land use lessens the potential for subdivision and parcelization of our woodlands, while providing the area‚Äôs wood-manufacturing sector with jobs.‚Äù Beginning this month, WoodNet members will begin displaying the Pure Catskills logo. Branded items will include lumber, flooring, home furnishings, garden/landscape items, and specialty items such as cutting boards and one-of-a-kind woodcarvings. The Catskill WoodNet website features a searchable database of member businesses by location and product. Over 40 local wood-related businesses are currently enrolled in WoodNet; its membership includes family-based, cottage industries to more sizeable manufacturers dealing strictly with the trade.
Catskill WoodNet promotes a variety of wood businesses that use forest products grown, harvested and/or manufactured in the Catskills region. Wood-products businesses in Delaware, Greene, Otsego, Schoharie, Sullivan, and Ulster counties are eligible for membership.
In special cases, membership is extended to neighboring businesses located outside the six counties who demonstrate a connection to the region‚Äôs wood economy. Whether its forestry services, firewood, and lumber or finished goods like furniture, cabinetry, or flooring, Catskill WoodNet members are joining forces to meet a growing demand for wood products from well-managed forests.