2017-09-13 / News

RealtyUSA now Howard Hanna RE Services

Syracuse/Binghamton — Long time real estate agencies in throughout the region have been impacted by a major announcement in the industry. RealtyUSA with many local offices, and Nothnagle Realtors have both merged with Howard Hanna Real Estate Services and have changed their names to reflect the merger.

The strategic decision of the three family-owned and operated companies to partner together has produced a strong, viable company with more than 3,000 agents and employees in 101 offices across New York state, and a 32% market share of homes sold. Howard Hanna Real Estate Services is also the third largest real estate company in the United States with more than 9,000 agents and employees across the eight states of NY, PA, OH, VA, MI, WV, NC and MD. Last year, the company recorded 95,152 closed transactions.

Beginning immediately, the Howard Hanna brand will appear on signs, advertising and marketing materials throughout the region. Visitors to the Nothnagle Realtors and RealtyUSA websites will be redirected to HowardHanna.com, where listings will instantly have a greater reach, as the Howard Hanna website had 15,895,478 visits in 2016.

“We continue to grow and evolve, remaining mindful of our mission to provide unparalleled, innovative, and comprehensive real estate services to our clients,” said Howard W. “Hoby” Hanna, IV, President of Real Estate Brokerage.

“This is the right time to bring the three companies together and the transition of merging has been an ongoing benefit to our agents, employees and clients. Nothnagle and RealtyUSA agents have been able to expand the services they offer, as we introduced the exclusive Howard Hanna 100 percent Money Back Guarantee to our New York markets shortly after the mergers took place. Bringing everyone together under one name and brand will create consistency and is a winwin for the agent and client,” he added.

In Pennsylvania and Ohio, Howard Hanna has a long legacy of vibrant green and gold colors, white post yard signs, and branded marketing. “We look forward to that same success in our New York markets. We are recognized as the most professional real estate brokerage in every market we serve. Adding Nothnagle and RealtyUSA only makes the Howard Hanna brand stronger,” added Hanna.

“Howard Hanna is the largest family-owned real estate company in America. It is only logical to leverage that broad identity across all markets, including New York, where the Hanna name will be the dominant market leader,” said Merle Whitehead, former owner of RealtyUSA and now Chairman of Howard Hanna New York.

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