"The Catskills — Always in Season" is the winning slogan
Highmount — Saturday at the Belleayre Music Festival, the Catskill Park Resource Foundation (CPR) announced the winning slogan of “Capture the Catskills” contest and the winner of the $1,500 grand prize. And the winner is: “The Catskills, Always in Season.”
Jenn Nolan, a native of Arkville, is the inspired winner whose creative thinking highlighted the best of the Catskill Region and received almost half of all the votes cast. CPR launched the contest on June 1 to find a catchy and memorable tagline that captures the visitor experience and reflects the natural, recreational, historic and community treasures of the region.
“I am proud and delighted to be part of this exciting initiative to create and promote a new and vibrant image for Catskills Region,” said Nolan. “After brainstorming with my family on a visit to the Catskills this summer, my boyfriend and I came up with, ‘The Catskills: Always in Season.’ It seemed to fit the area perfectly as each season brings something new to the people who are lucky enough to experience it,” she adde.d
“We were thrilled by the outcome of this contest and the public’s positive support and feedback in helping to develop a new slogan to re-brand the Catskills. This incredible response demonstrates the commitment and pride of our Catskills community and highlights the creativity that is cherished in our region,” said Joan Lawrence-Bauer, coordinator of the “Capture the Catskills” slogan contest.
Founded following the devastating aftermath of Hurricane Irene last August, the Catskill Park Resource Foundation’s core mission is to promote the Catskills to increase travel and tourism and economic recovery in the region. “Capture the Catskills” garnered almost 4,000 submissions. The creative ideas poured in just days after launching the contest. A panel of judges chose the top five entries and then the finalists and CPR supporters invited all members of the general public to vote online for their favorite tagline. Voting for the final winner was restricted so that only one vote per unique e-mail address could be counted. The foundation was very pleased that 733 unique e-mail addresses registered in the voting. The five finalists and breakdown of the votes are shown in the chart below: