Roxbury Wine & Spirits open for business

By Brian Sweeney
Sometimes, real life interferes with even the best plans.
That’s what happened when New York City residents Jeff Tichenor and Peter Chen purchased a weekend home in Roxbury Run in December 2012. At that time, their goal was to move the Catskills full-time in five years. The timeline for that strategy was fast-forwarded last summer when they were helping friends who were looking for a home in Halcottsville. During the real estate search, they came across a Main Street, Roxbury property that was listed a perfect location for “an artists’ space, a bookstore or a liquor store.”
Jeff sent the listing to Peter “as kind of a joke.”
“I have no passion for books and I didn’t want to live on Main Street,” Jeff explained. “But the idea of running a liquor store was appealing.”
Jeff Tichenor is ready to help meet the needs of customers at the new Roxbury Wine & Spirits shop. — Photos by Brian SweeneyJeff Tichenor is ready to help meet the needs of customers at the new Roxbury Wine & Spirits shop. — Photos by Brian Sweeney
He added, “I don’t think I ever thought about owning a liquor store. But, it seemed the only way to go. There’s not another one in town.”
Jeff and Peter agreed that the timing seemed to be right and they would be fine with making some adjustments to their five-year timeline. By last October, they had closed on the Main Street building that had most recently housed the Roxbury Arts Center.
Prior to opening, the owners hired Brian Mulder Construction to paint a new color scheme inside and out, but no major renovations were necessary. Jeff credited the MARK Project with helping to obtain funding for the paint job and The Roxbury owners Greg Henderson and Joe Massa with their support for bringing another business into the community.
The Roxbury Wine & Spirits store welcomes patrons with a new paint job to brighten up the Main Street building.The Roxbury Wine & Spirits store welcomes patrons with a new paint job to brighten up the Main Street building.
The long process to obtain a license from the NYS Liquor Authority was put into motion immediately after the closing and the documentation was received on April 25. Roxbury Wine and Spirits officially opened on May 2.
A grand opening celebration will take place on Saturday, May 24 from 3-5 p.m. with tastings of New York State wines and spirits. Savories will be provided by Ate-O-Ate Catering and Gourmet Food Truck.
With a background in the hospitality industry, Jeff said the transition to operating a liquor and wine shop has been quite natural.
The shelves are rapidly filling up as new inventory is being added on a regular basis. While the store will offer an array of standard products, Jeff noted, “We’re going to be focused on carrying many locally made, New York wines and spirits.”
He added, “Of course, we’re very happy to listen to customers’ requests.”
Peter continues to operate a souvenir store downstate, so Jeff runs the Roxbury shop on a daily basis, with Peter assisting several days each week.
Business has been very steady and Jeff said he’s pleased with the response from patrons.
“We are competitively priced. Once we figure out what customers are after, we go from there. I’m happy to work with people.”
Roxbury Wine & Spirits is open Monday-Saturday from 11 a.m.-7 p.m. and Sunday from noon- 6 p.m. The business is located at 53484 State Route 30. For additional information, please call 607 326-6200.