Roxbury Business Association encourages "dreamers" at its series of mixers

By Joe Moskowitz
In Roxbury, they’re looking for a few good dreamers. The Greater Roxbury Business Association (GRBA) is even willing to pay an imaginary million dollars for just one good idea.
And the ideas at this point are just dreams. But if people talk about their dreams, who knows what might happen? That’s the concept behind a series of mixers sponsored by the GRBA.
Big Dreams: Abby Liddle holds a million dollar “dream” check that she would use to build a miniature golf in the community. — Photo by Joe MoskowitzBig Dreams: Abby Liddle holds a million dollar “dream” check that she would use to build a miniature golf in the community. — Photo by Joe Moskowitz

The Dream Campaign was started by author Simona David and Roxbury Contemporary Lodging co-owner Joe Massa. Massa said that the first meeting drew about 10 people. The most recent session, last Tuesday, attracted about 30 people who turned out at the Roxbury Arts Group for an informal “mixer” with food and drink served in a cocktail party-like setting. It was an opportunity for people talk and share ideas.

Many different viewpoints
Massa said one person might have an idea for a new product. Another person may have some empty storefront space. Another may have access to financing. The result of them meeting and talking could lead to a new business in town, all aimed at the long-term goal of economic revitalization in the area.
There are themes to the mixers. Next month’s theme will be something Massa is an expert at, the tourism industry.
The theme of last Tuesday night’s meeting was dreaming. The winners of a non-negotiable million dollar “check” were Abby Liddle and Riley Cammer whose dream it is to build a Catskills-themed miniature golf course. At this point, just a wish. But, they pointed out that people, especially kids, need more things to do in the area. Massa said that a lack of things to do in the area is a sentiment often expressed by guests at The Roxbury. A theme of the Dream Campaign is that sharing a dream can be the first step to helping it become a reality. That’s what the meetings are all about.
The Greater Roxbury Business Association membership is open to anyone who wants to join, not just Roxbury residents.