Here's the Scoop: October 19, 2011
Back in black
Much has been written about Apple genius Steve Jobs since his recent death. A longtime Apple fanatic, I was among those saddened by his passing.
As with the death of anyone famous, the stories coming out have covered pretty much every aspect of Steve’s life — the good, the bad and the “Why does anyone care about this?”
I must admit, though, I was particularly interested in a story about Steve’s (I have purchased so many Macintosh/Apple products over the past couple of decades I feel we were on a first-name basis) wardrobe. Estimates show that Steve owned about 100 of his trademark black mock turtlenecks. The brand that he wore cost about $175 each.
That per-turtleneck price is about double my annual clothing budget. I don’t buy many clothes — unless forced to by my wardrobe consultant. Interestingly, the one type of item of which I own many happens to be black mock turtlenecks.
During the cold weather months (all except July through early August, in these parts), I often wear a black mock turtleneck — usually as an undershirt. I doubt that many people pay much attention to my outfits, but I have sometimes wondered if anyone thinks I’m wearing the same shirt everyday. Or the same stonewashed khaki pants. I’m not. I just own a lot of both.
I’m now wondering if my black mock turtleneck fascination has been some sort of subconscious tribute to Steve Jobs? Or, maybe every Apple product has an extra chip imbedded in it that influences our clothing tastes? Or, perhaps, he borrowed my style?
One thing is certain, I have not been paying $175 each for my mock turtlenecks. I’ve always been a fan of “Buy one and get one at half-price” sales. With free shipping, of course. Then, I wear the shirts until they achieve the perfect amount of fading. And holes.
Now it seems, many more folks will be donning black mock turtlenecks as some sort of odd tribute to Steve. Sales of these products are skyrocketing, according to articles I’ve read.
I don’t want to be seen as a bandwagon jumper, so maybe I should stop wearing these shirts so I don’t get lumped in with the black-turtleneck-come-lately crowd. It seems they are making a mockery of the the whole style.
— Brian Sweeney