Coldwell Banker growing with Boiceville office
By Brian Sweeney
Coldwell Banker Timberland Properties will celebrate the grand opening of its fourth office,which will be located in Boiceville, with an open house on Wednesday, June 26 from 5-7 p.m.
The public is invited to stop at Coldwell Bankers’ newest office, located at 3998 State Route 28, Boiceville to meet the staff and learn more about one of the region’s largest real estate companies.
Eric Wedemeyer, president, established the business in Andes in 1971. The firm also has offices in Delhi and Stamford as well as the Margaretville main office. Mr. Wedemeyer explained that the eastward expansion into Ulster County is an ideal situation for Timberland Properties.
“The Route 28 corridor is the primary highway that brings visitors into this part of the Catskill Region and our Boiceville office will enable us to present additional opportunities for our clients,” he explained.
“Having an office on Route 28, Boiceville gives us a strong presence in the Gateway to the Catskills,” Mr. Wedemeyer added.
The new office is situated in the commercial area that houses the Boiceville Inn and the Bread Alone bakery. The company is completely renovating a vacant building, converting the structure into an office that blends comfort with the state-of-the-art technology that has made Timberland Properties a leading realty business for more than four decades.
The most recent expansion of Coldwell Banker Timberland Properties (CBTP) comes just as the real estate industry is emerging from its worst slump ever.
“It’s been a very rough ride during the last six years — the greatest downturn in real estate history – even worse than during the Depression,” Mr. Wedemeyer pointed out.
Compounding the economic downturn locally was the devastation caused by Hurricane Irene in 2011 and Superstorm Sandy last year, which led many downstate residents to put their Catskill Region real estate purchases on hold.
Despite the recent difficult years, Mr. Wedemeyer is pleased that CBTP will have emerged from the downturn with double the number of offices (a Stamford office was opened several years ago) and in a position to better serve customers seeking Catskill Region properties.
“Our company is coming out of this period with more offices and agents and we’re stronger than ever as far as being able to properly and professionally cater to our clients needs” he proudly noted.
Mr. Wedemeyer pointed out that one of the key reasons he chose the Boiceville location is because “it’s at the beginning of the entry to the pristine and natural beauty that you see when you look up from your vehicle and observe the incredible mountain views in front of you.”
Welcomed to area
He said that CBTP has been wholeheartedly welcomed by the community of Boiceville as well as by businesses and citizens in the surrounding area.
“We are neighbors with both Bread Alone and the Boiceville Inn and it is hoped that we will develop synergies to form a unique enclave with these businesses, so this section of Route 28 becomes a destination point in and of itself,” he explained.
A longtime industry leader in the Catskill Region, CBTP has totaled more than $800 million in sales since Mr. Wedemeyer established the company in 1971. The keys to success, he notes, are customer service and keeping pace with technology.
In addition to having Coldwell Banker corporate site access, CBTP offers a regular website, TimberlandProperties.com plus CatskillPremier.com(featuring specialty listings) and several foreign sites that give the company an international reach.
“For our Catskill Premier site, we employ a special photographer and apply all the necessary technology in order to give substantially enhanced promotion and marketing efforts to our unique listings,” the CBTP president explained.
Mr. Wedemeyer said another element that sets his company apart is putting an emphasis on “quality, not quantity” when it comes to hiring sales agents. He said that CBTP limits the number of agents for each of its offices, thus enhancing the sales experience and developing employee careers and loyalty.
Office manager at Boiceville is local real estate veteran Joan Roberts of Woodstock. Experienced agents Alex Sharpe, (Woodstock) Tracey Gardner (Phoenicia) and John Tufillaro (Fleischmanns) join her.
Mr. Wedemeyer said four additional agents will be hired and that experience is not necessary because CBTP utilizes a comprehensive training program that supports agents in every aspect of their profession.
He said that the company is part of the Multiple Listing Service system, but emphasized, “We go far and beyond what a typical Multiple Listing Service broker does. I believe that is the reason for our continued success and growth.”
After more than four decades of business, Mr. Wedemeyer has witnessed many changes in the area, but his faith in the region’s appeal remains steadfast.
“I’m taking on this expansion because I feel that the worst is over for real estate in the Catskill Region. I have been forever positive on the region — we’re just two-three hours from the wealthiest city in the world and we also have a global reach through our marketing efforts. We work hard to let the world know how beautiful this area is,” Mr. Wedemeyer noted.
He added, “We have been selling to a younger, more affluent customer, as well as to more foreign customers. And, I believe this is due to our marketing efforts.”
A longtime supporter of the proposed Belleayre Resort at Catskill Park planned for Highmount, Mr. Wedemeyer feels that a project of this nature is essential to bring much-needed lodging and associated investments.
“We have found that we’ve lost customers because there are not enough adequate lodging facilities and we’ve lost investors because there is the perception that nothing can be done in this area,” he explained.