Need snooze control
There are few things in life more personal than a pillow. In theory, you spend one-third of your day (or night) in close proximity to a pillow. In reality, five or six hours isn’t bad.
When staying overnight in a hotel or at a friend’s house, it’s common to take note regarding the comfort level provided by the pillow. At the former, a “bad pillow” can be almost as annoying as that $6 bottle of water that seemed so tempting the night before, but caused you to choke when it showed up on your final bill.